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The new licensees include the state-run former gambling monopolies Svenska Spel and AB Trav & Galopp (ATG), both of which have been furiously inking supplier deals so they can finally offer the online casino products they were denied under Swedens previous regulatory regime. Also making the grade are a number of internationally licensed but Swedish-run online gambling operators, including the Kindred Group (which will operate using several of its brands, including Unibet and Maria), mobile casino specialists LeoVegas and Betsson (which also snagged licenses for its Nordicbet and Sverigeautomaten brands). Other familiar names celebrating on Friday include Bet365, Casumo, GVC Holdings Bwin and PartyGaming brands, Interwetten, Skill On Net, SuprPlay Ltd and Tombola. Some of these operators Casumo, GVC and LeoVegas received licenses with two-year terms, while the others received the standard five-year duration. Rosenberg said these were cases where we estimate that we need to follow the company extra carefully, in part due to past offenses in other markets. All three of the operators receiving two-year licenses have been fined by the UK Gambling Commission this year for various transgressions. Casumo was fined only the day before for failing to protect customers from gambling harm, while LeoVegas and GVC were penalized for misleading advertising and bonus offers .
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Currently, there is an Oklahoma Land Rushunderwayto secure future positions in gambling by leagues and franchises.Could universities also enter the action? Perhaps. Additional revenue could prove to be too much to overlook.Revenue streams include data rights, advertising, rating boosts, and the potential of a team or stadium as a bookie. According to Sara Slane , Senior VP of PR for the American Gaming Association, the four major sports leagues could see a boost of earning of $4.2 billion from gambling. The MLB, NHL, and NBA have already struck deals to make MGM Resorts thefirst official gaming partner. Both the MLB and NHL hold equity states in daily fantasy sports book hybrid Draft Kings and the NFL and NBA have close partnerships with FanDuel and Draft Kings. After the NFL changed their rules to allow franchises to accept advertising from casinos with sportsbooks in late August, the New York Jets and Dallas Cowboys were quick to cash in on the new opportunity. The Jets and Cowboys struck deals with MGM and WinStar, respectively, that made each respective casino the official gaming partner of their clubs. The NFL has now changed the personal conduct policy to allow players to legally gamble on sports other than football.
For the original version including any supplementary images or video, visit https://www.forbes.com/sites/leighsteinberg/2018/11/28/sports-gambling-is-evolving-more-rapidly-than-we-expected/
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